Insurance Data Forum

Making the most of LinkedIn Ads is now essential and complementary to any good B2B lead generation practice . We explored this topic with Francesco Nobili, Senior Digital Marketing Manager and certified expert in LinkedIn Ads.

Hi Francesco, thank you for accepting this interview. First of all, tell ...

Personifying your buyer persona is especially important while you are defining the situations that they will have to face , since this step can give you a big hand with regards to the primary objective of this phase of the work: discovering what their real needs are , so that you can calibrate your ...

We have been able to organize and participate in live events again for a few months. For us it was a unique emotion: being able to tell people about our product (and see their interest on their faces!) is priceless. But if the period of off-limits events has taught us anything, it is that online ...

In this article we will see how to effectively do B2B remarketing on Facebook, discovering how to exploit the tools available to marketers to avoid wasting budget and maximize sales and retention results.
The funnel in the current context
As we all know by now we are in the era of information ...

There is no doubt that pop-overs have always been a valuable resource for lead generation on websites, even in the B2B sector.
Today we find ourselves at the dawn of a new era, with generative Artificial Intelligence as the protagonist : the possibility of attracting the attention of our target ...

When creating an email, it is important to consider the needs and interests of the recipient and tailor the message accordingly. In this section, we will explore some essential elements for creating email templates that capture the attention of the audience and get results.

Clear and concise ...

Newsletter
Newsletter is a perfect option for businesses that promote their services and products through content marketing. Multi-topic emails aggregate the best articles, videos or podcasts and send them regularly to subscribers' inboxes.

The main goals of email newsletter campaigns are to ...

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