Search found 1 match

by sojibnb
Tue Dec 03, 2024 5:32 am
Forum: Insurance Data
Topic: High-stakes duel: Account-Based Marketing versus Inbound Marketing
Replies: 0
Views: 84

High-stakes duel: Account-Based Marketing versus Inbound Marketing

There are many who predict the death of Inbound Marketing, pointing to the new king in the ROI or return on investment room: Account-Based Marketing (ABM) .

Without going to the extreme of this statement, since Inbound is still a very efficient strategy, it is true that ABM presents very ...