Insurance Data Forum

A customer journey map is a definition of the path a customer takes with a company from landing on the site to completing the purchase. The map allows you to understand how customers interact with products and services to improve the overall experience. In this article, we will examine how companies ...

Launching new solutions that solve new and old problems is a central theme in the growth path of most B2B companies.

Very often, for the creators of these solutions, their value is intrinsic, evident and in the light of day. Unfortunately, many of these, once launched, encounter very little ...

what is Lead Scoring and why is it necessary;
the evaluation criteria for a Lead Scoring that helps identify the most qualified leads;
use demographic and behavioral data in lead scoring;
leverage Marketing Automation for Lead Scoring that better identifies the most qualified leads;
the synergy ...

The goal of any business is to be successful and acquire new customers. But to do this, you need to structure a strategy down to the smallest details and understand each step perfectly. Therefore, knowing how to choose the channel that best suits your needs, how the Buyer's Journey works, which are ...