Insurance Data Forum

Push notification is the name given to notifications sent to users who have contacted your blog, website or social media page, which serve to communicate about new content, products and promotions that may be of interest to the public.

It's a very intuitive and practical way to talk to the customer ...

In practice, sending messages to inactive customers, who have already purchased your products but have not returned for some time, is a way to make better use of your marketing strategies , in addition to encouraging loyalty with a unique experience for your followers.

Generally speaking, the ...

Have you ever imagined waking up and suddenly having all the knowledge you need to make your company grow? However, since this is not a reality, a good tip for gaining some of this knowledge is to read books on growth hacking.

However, before moving on to the list, it is important to understand ...

One of the best ways for those seeking knowledge is through reading. That’s why we’ve written this article to show you the main books on digital marketing on the market.

Through them, you can discover fundamental techniques and strategies to boost and promote your business on the internet. After ...

What is a backlink? This is a question that has become increasingly common in the world of digital marketing as businesses and individuals strive to improve their online presence and visibility.

Understanding what this concept is, as well as its importance within content marketing, is crucial for ...

Paid traffic is a digital marketing strategy that, according to a study by BrightEdge , represents 15% of website visits worldwide. In addition, Google estimates that companies that advertise on the platform receive back twice the amount invested.

In short, this tactic serves to attract more ...

Growth hacking is a strategy that focuses on growing a company quickly, using a limited budget. The term was coined by Sean Ellis, who wrote the book Hacking Growth in 2010.

Since then, the tactic has been applied to now famous companies, such as Uber and Dropbox. Therefore, it has already been ...

Have you ever thought about using a chatbot in your customer service strategy? Yes? Well, you should know that this could be the right decision! This is because this tool is here to stay and brings many benefits to companies of any size, as it speeds up contact with the public and also improves ...

Segment marketing is a powerful tool for entrepreneurs and content producers. This is because this strategy makes it possible to separate customers into groups, uniting people with common characteristics, and thus directing actions to meet the specific needs of each one.

Therefore, it is possible ...

In an increasingly connected world, digital marketing strategies have become essential for companies of all sizes and segments that want to stand out in the market.

According to data from Salesforce's State of Marketing Report , global investments in digital marketing reached the mark of 389 ...