Insurance Data Forum

We have already talked about the importance of internal mailing campaigns. Today, a company's employees may not all be in the same physical location; this is becoming increasingly common with more and more companies understanding the virtues of home office or simply due to the nature of their ...

4 ways to view email marketing as an internal marketing tool
In the business world, we normally have 2 different types of clients: external and internal . It is precisely in the latter where marketing strategies have a greater area of ​​opportunity in companies.


The devalued internal marketing ...

Influencers have always existed, as exemplified by the teachings of Philip Kotler, considered a marketing guru. Now, with YouTube and other social networks, they have gained even more power. For companies, this is excellent.

After all, influencers work to attract customers, influencing and ...

Serasa and Data Popular identify four major profiles within the previously homogeneous mass known as class C or the new middle class.
After a year of joint studies, Serasa Experian and the Data Popular institute, which specializes in class C, assessed this population in detail to determine profiles ...

How to achieve maximum effectiveness in eMail Marketing and be successful in your campaigns
As we already know, email is the channel through which greater engagement and communication with customers is achieved , but to achieve greater effectiveness in email marketing, a defined strategy must be ...

Learn the 10 benefits of using email marketing tools for your company
If you haven't yet considered having an eMail Marketing strategy for your company, you are missing out on the endless advantages and opportunities that this tool can give you. Today we will list 10 benefits of using eMail ...

How to focus Email Marketing on new generations?
X, Y, Z… The new generations of current consumers are often the ones that mark the turning points of purchasing trends. Generations that, without a doubt, have not come to know (and, in fact, cannot even conceive of) the world without the Internet ...

How to recover lost users with email marketing strategies
As we already know, Email Marketing is a communication technique whose main focus is based on sending email messages with the aim of acquiring new clients , but also with the aim of developing and improving the relationship with current ones ...

Communication , Marketing
4 min read
Brands are increasingly embracing the narrative trend, transforming their businesses into stories to create recognition and generate engagement with their audience. The famous “Storytelling”!

But what exactly are these stories that brands need to tell, why is it ...

Techniques to increase your sales with email marketing (Part II)
Increasing sales with email marketing is achieved with good tools, but also by applying the appropriate techniques. In the previous article we already gave you some key points and, in this second part, we want to expand the ...