Insurance Data Forum

If you’re not familiar with the concept of a SMS marketing strategy, then you’ve landed where you need to be. SMS (Short Message Service) or text messaging is a digital marketing channel that brands are using to market their products and services. It’s a direct “line in” to someone’s cell phone ...

#1: Know The Types of Segmentation Bases
Knowing how to segment a market is not a straightforward task. Done right, it can improve the effectiveness of your marketing campaign and sales efforts. Done poorly, and it can result in wasted marketing dollars and lost opportunities to reach a new ...

Soft bounces leave the door ajar for you to make contact—but always try to revise your strategy before a second bid.

A high soft bounce rate may mean your copy is “spammy” or that assets you’ve included are too dense to send (and too hefty for easy mobile viewing). Before you pitch pebbles at ...

Soft bounces leave the door ajar for you to make contact—but always try to revise your strategy before a second bid.

A high soft bounce rate may mean your copy is “spammy” or that assets you’ve included are too dense to send (and too hefty for easy mobile viewing). Before you pitch pebbles at ...

The shift is part of a broader effort by Gmail to enhance user privacy. Gmail's image preloading feature enables the platform to ensure users' email experience is fast. While this benefits users by reducing the likelihood of slow email loading, it also creates problems for marketers who rely on ...