Insurance Data Forum

In the world of marketing, data-driven decision-making is essential to the success of any strategy. Well-designed reports allow marketers to better understand their audience, assess the performance of their campaigns, and adjust their approaches as needed. In this article, we’ll explore some ...

Net Promoter Score (NPS) is a powerful tool for measuring customer loyalty and, consequently, promoting more effective marketing strategies. Developed by Fred Reichheld, NPS is widely used by companies in various sectors to understand the level of satisfaction and growth potential through customer ...

Marketing identity is one of the fundamental pillars for the success of a startup. It not only defines how the company will be perceived by the public, but also guides all communication and market positioning strategies. In Brazil, where the entrepreneurial scene has grown rapidly, building a solid ...

The marketing funnel is one of the most important tools for companies looking to convert leads into customers. Its structure allows you to track the consumer's journey from their first contact with the brand to their final conversion, whether that conversion is a purchase, a subscription to a ...

Inbound Marketing stands out as a methodology that seeks to attract customers organically by offering valuable and relevant content. Instead of using invasive techniques, such as interruptive ads, the goal is to build a relationship of trust and create a conversion funnel that guides the customer ...

Social media marketing is an essential strategy for businesses of all sizes. With billions of people connected on platforms like Instagram, Facebook , LinkedIn , and TikTok, brands have the opportunity to reach a vast and diverse audience. However, having a presence on social media does not ...

Understanding your audience is essential to creating an effective marketing strategy . Market research not only identifies who your target audience is, but also provides insights into their spending habits, preferences, and needs. According to a market study published by McKinsey, companies that use ...