Insurance Data Forum

Companies must prepare with special campaigns to boost their sales during key seasons. The seasons of the year and their celebrations mark different periods in which the demand for certain goods and services increases.



Although not all seasons naturally boost sales in a certain type of business ...

Download Now: How to Determine if Your Campaign Was Successful [ebook]


Day after day, more users turn to digital channels to research, buy and find recommendations for products or services.

The new year is about to begin, which implies new goals and objectives for your company. To achieve this ...

Find the market segment you are targeting
Make it relevant, but simple
Use a Call to Action or make it interactive
Remember to make it persuasive
Differentiate yourself from your competition


Today, more than ever, advertisements are present in all types of media , which has been strengthened by ...

We've previously talked about the impact that digital advertising campaigns have on your company's growth, but when you get started, the question arises as to who should be responsible for this effort. Among the options, you can do it yourself, hire one or more people to do it in your company, or ...

As women working in the digital field, we wanted to ask ourselves today, why do we never hear about successful women and their achievements in the digital world? We all know well-known male figures in this sector. People like Bill Gates, Steve Jobs, Elon Musk, etc.

However, we don't hear these ...

How do you want to take your business to the next level? In the digital age, WhatsApp has become one of the most powerful allies to boost business growth. Can you imagine that more than 70% of Mexicans choose to send messages to companies every week? This habit not only indicates a preference, but ...

Imagine if your customers had the opportunity to experience your product or service before physically having it as part of their purchasing process. This interaction would allow them to experience first-hand the benefits offered by the brand and see its true value, which would then lead list of ...

16 Mar 2020 Marketing Trends Written by Rodolfo Gonzalez 3 min read

Today, we live in the information age and this has meant that companies have the opportunity to better understand their consumers, which in turn allows them to develop strategies to offer their products and services in a segmented ...

Motivation is the force that drives a person to pursue certain goals, and keeping employees motivated is critical to the long-term success of any company. Keeping members of an organization motivated is equivalent to providing a positive work environment , where they feel valued and are given the ...

June 10, 2024 Marketing Trends Written by Alberto Thirión 7 min read

Some brands like Adidas have given us slogans as striking as “Impossible is nothing” , phrases that inspire us to achieve what we set out to do. And now you must be asking yourself , “How does that translate into my business or ...