Insurance Data Forum

BestBuy offering discounts with “limited quantity”
4. Offer money-back guarantees
All ecommerce businesses face the same problem: customers can’t see and touch the products. This is one of the biggest barriers in the ecommerce space.

A money-back guarantee is a great way to address this issue since ...

BestBuy offering discounts with “limited quantity”
4. Offer money-back guarantees
All ecommerce businesses face the same problem: customers can’t see and touch the products. This is one of the biggest barriers in the ecommerce space.

A money-back guarantee is a great way to address this issue since ...

2. Promotional discounts
Similar to the first type, these are also generic discounts (“20% off” or “50% off”) which motivate customers to buy now. The only difference is that they can be used by returning customers as well.

Promotional discounts are available for a limited time and are usually tied ...

Returning non-customers
Visitors with active coupon
Cart & checkout abandoners
Just purchased
Returning customers
To get started with segmenting your visitors, it’s crucial to understand the customer awareness stages.

Each customer moves through the following stages of awareness:

Problem unaware ...

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