Insurance Data Forum

Now that you know your target, your message and your objectives, it is time to ask yourself the fateful question: where do I communicate?

You already have some answers thanks to your persona. But if you decide to manage your communication alone, there is one essential point for me: to please ...

Before diving head first into communication, it is essential to think about your communication strategy . If you have read several of my articles, you must know this because I repeat it every time. This is your foundation! You can't build a house without foundations. It's the same for communication ...

Simply because it corresponds to my values. When I was younger, I dreamed of being a ranger in a reserve and protecting nature. I can't stand the harm that is being done to our planet. However, I am not an activist, I don't go out to demonstrate or make petitions. I admire those who do, but it doesn ...

For the start, I was very inspired by my friend Hélène's BuJo. I needed a base to start. On the first pages, I made myself an annual calendar . Two months per page. It allows me to have an overall view of the months to come and the events that are coming up. These are not the pages that I look at ...

This desert crossing could have been fatal for my business. It could have paralyzed me. I could have given up everything and tried to get the sacrosanct permanent contract. But I didn't give up. I didn't get scared. I stayed in action . I kept doing. And it ended up paying off! I have new clients. I ...

You've probably heard this word before. Persona. If not, it refers to your ideal customer, your target. When building your communication strategy , it is essential to very clearly identify your persona. Why? Because it is for them that you will communicate. Your way of communicating is largely based ...

When you want to communicate about your business, there are several ways to do it. You can use social networks, write blog articles or call on influencers . But there is an interesting element to integrate into your communication strategy : the newsletter.

The newsletter is an email that you will ...

It is invisible and yet it exists. Digital pollution is not a myth. Indeed, digital represents about 2% of global greenhouse gas (GHG) emissions! That is the equivalent of the GHG emissions from civil aviation. And if we do not act quickly, digital pollution could be as significant as automobile ...

Depending on your business, your featured stories may look very different from other businesses in your industry. As with any content you create, you need to ask yourself one question: Will this be useful to my ideal customer? If the answer is no, you know what to do: forget about it.

Of course, as ...

A new year begins! Like every January, I have the feeling that everything is possible. And this year especially because it is the beginning of a new decade. It is the time to make big changes or to continue to build what we have put in place in the previous months. I have the impression that the 20s ...