Insurance Data Forum

Free text campaigns, or bulk SMS, are a fantastic tool. They let you talk directly to your audience. Think of it like a megaphone for your business. You can send messages right to their phones. Everyone checks their phone often. This makes text messages very effective. They have a high open rate ...

In an increasingly interconnected world, businesses and organizations often need to collect data from customers or users across borders. However, data collection practices are not the same everywhere, as countries have different laws and regulations regarding privacy, security, and the handling of ...

SMS (Short Message Service) marketing has proven to be an effective tool in many regions around the world, and its effectiveness is especially evident in developing countries. With widespread mobile phone usage, even in areas with limited internet access, SMS marketing presents a unique opportunity ...

Persona building is a crucial component of marketing and product development, as it helps businesses better understand and target their audience. However, when it comes to building personas for global markets, companies face several unique challenges. These challenges stem from cultural differences ...

Tracking cross-channel performance abroad can be challenging for marketers, but it is essential for understanding the effectiveness of marketing efforts across various platforms and regions. With the global marketplace offering diverse consumer behaviors, technologies, and digital landscapes ...

Segmenting by buying power is a powerful marketing strategy that allows businesses to target consumers based on their financial capacity and willingness to spend. This approach helps brands tailor their offerings to different groups, optimizing product positioning, pricing, and promotional ...

WhatsApp and WeChat are two of the most widely used messaging apps globally, with billions of active users. While they are primarily designed for personal communication, businesses are increasingly recognizing their potential as marketing tools. Both platforms offer unique opportunities to connect ...

When expanding into international markets, understanding customer behavior goes beyond demographics. Psychographic data—insights into consumer attitudes, interests, values, and lifestyle choices—becomes increasingly important for tailoring marketing strategies. This type of data provides a deeper ...

Influencers have become a powerful force in marketing, especially when expanding into overseas markets. By leveraging their large, engaged followings, brands can tap into new regions, increase brand awareness, and drive sales in ways that traditional marketing channels often cannot. Influencers ...

In the global marketplace, businesses often face the challenge of reaching diverse audiences with marketing messages that resonate with different cultural, linguistic, and regional nuances. Localizing marketing messages is crucial to ensure that content feels relevant, respectful, and effective for ...