Buyer persona: the user profile canvas

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Personifying your buyer persona is especially important while you are defining the situations that they will have to face , since this step can give you a big hand with regards to the primary objective of this phase of the work: discovering what their real needs are , so that you can calibrate your approach messages accordingly.

The User Profile Canvas helps you have key questions at hand to get to the real ghana phone number library problems, interests and situations experienced by your personas.



buyer personas key questions
This canvas supports you as you investigate these four directions :

To do : What does the user get/achieve through my product/service?
Use cases : everything that has to do with the interaction between product/service and user.
Benefits : What is it about my product/service that makes the user happy?
Difficulty : What is it about my product/service that is troubling or disturbing the user?
To encourage your creativity and your investigative skills, use photos , images , quotes ; try to discover real situations and examples , in order to find stories and document them.

In short, feel completely free to use everything that can help you give life – and concreteness – to your buyer persona, and thus optimize your messages starting from the lead generation strategies.