If you are still wondering whether it is really important to invest in a website, think about a brand that you admire and analyze how it positions itself on the internet. It certainly has a website and works on social media, publishing content focused on conversion.
Regardless of the segment, size or location, every successful business has its strategies aligned with digital presence . Therefore, understand once and for all why investing in a company website should be in your plans!
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Improve users' browsing experience
In 2014, the number of Internet accesses via mobile devices surpassed those via desktops. Furthermore, mobile users spend more time connected to the Internet than users who use desktop computers. This change surprised many entrepreneurs who were not yet prepared to produce and manage responsive websites.
In short, a responsive website is one that adapts and adjusts to any device size. This is very important to offer the best possible experience to users and, consequently, generate more sales.
Google has launched the mobile-first index , a new feature that vp quality email lists changes the way the search engine indexes websites on its platform. Previously, the main parameters took into account searches performed on computers, but now the search factors first evaluate whether your website is prepared for mobile.
Generate authority in your segment
When you have a problem or need, you usually search for the solution on Google. When you find two companies that can solve your problem, you realize that only one has a website and the other uses an outdated Facebook page. Which one would you trust more?
Although social networks offer great opportunities, websites bring professional characteristics to a company. They allow you to personalize content and produce various media such as videos, e-books, articles, blog posts, podcasts, among others. Websites also open up channels of contact between customers and companies.
Expand the market
Some small businesses focused on local markets wonder whether they really need a website. It would be rash to believe that the only purpose of a company website is to sell products. A website opens your doors to a new audience, even if they are local. How many times have you found a restaurant or store online that you didn't even know was located in your city?
The best way to expand your business is by generating traffic on your website. In this sense, a good option is inbound marketing, a strategy focused on generating content for each stage of the lead, that is, it works with a focus on the sales funnel. Without a website, it is impossible to put all the actions into practice and, consequently, expand your business.
Improve your Google positioning
Google takes dozens of factors into account when ranking pages in its search engine. Without regular updates and working on SEO tactics, your website will gradually fall in the rankings. Positioning is based on keywords, content size, appropriate language, and internal and external links.
There's no point in doing amazing work or selling unique products if that message doesn't reach the right audience , right? Therefore, invest in a website to put your business ahead of several competitors who aren't yet working on these actions.
Generate relevant content
Content generation can be considered the most important factor in creating a website. Creating a website and not updating it will not bring any results to your business, especially since Google uses the content posted to assign relevance in its searches.
However, be aware that the website is not the right place to produce content. Typically, the developer or programmer divides it into several areas and reserves a specific one for the blog, where content production should be carried out. Other areas such as about us, products, contact, cases and services are less updated and receive less prominence from Google.
