A high soft bounce rate may mean your copy is “spammy” or that assets you’ve included are too dense to send (and too hefty for easy mobile viewing). Before you pitch pebbles at their window a second time, identify the issue and rectify it to avoid hemorrhaging potential customers.
Here’s the thing about bounced emails: they can offer invaluable austria business email list information on your marketing strategy whether or not they stick the landing.
Both hard and soft bounce emails feed into what’s known as your email marketing bounce rate. This quotient compares two values:
Emails sent
Emails delivered
When read in conjunction with other key email marketing metrics, you can cull some vital data on how smoothly your email campaign is running and where it could use an oil change.
Here are some companion variables to interpret alongside your bounce rates and fine-tune your approach:
Email list growth rate – In the world of email marketing, you’ll win some and you’ll lose some—but your win-some rate should consistently outweigh the latter. Some lapses are organic (usually due to a change of address), while others can be attributed to static incentives, such as email coupons, or customers who opted out after securing a deal. Whatever the cause, aim to keep your new subscriber rate up to make up for the losses all databases inevitably incur.
Share rate – With the meteoric growth of content marketing, the sharability of your messaging is crucial. Share buttons are an invaluable tool to make native in your emails. They reveal the success of current campaigns and identify untapped digital districts where you can make headway. Most analytics are conservative on this front, tallying only the “shares” made directly from your email (as opposed to shares on social media).
