5 Digital Marketing Trends for 2019 | Tresbombillas Online Marketing Agency
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What digital marketing techniques can we use to improve our customers' experience? How will they behave this year? What actions will attract their attention the most?
At Tresbombillas Marketing Agency in Barcelona we wanted to answer these questions by making a list of 5 digital marketing trends that should be taken into account to succeed on social media and the Internet. Here we go:
Voice search
According to Google data, 1 in 5 searches are already done by vp facility managers email lists voice. The use of voice assistants on devices (Siri, Alexa, Cortana...) mobile phones, computers, etc. is increasing, as is the increase in purchases of smart speakers such as Amazon Echo and Google Home.
These aspects will generate great changes in the world of marketing. Google is becoming more human thanks to the search data collected and therefore, SEO strategies will have to change in order to achieve good positioning.
Long-tail keywords and natural language similar to what we use when searching for products and services should be used.
Stories
This aspect is not something new, but we can say that this year 2019 will enter with more force in Social Networks and will be given greater importance. More and more users are viewing “Stories” of their favorite brands, given the naturalness with which some are presented, the effects and spontaneity.
Also, as we will discuss below, videos gain a great advantage over posts containing images.
Video marketing
It's time for video! According to data from a marketing study conducted by Think with Google, 50% of people who browse the Internet look for videos of products and services they are interested in.
This type of content allows you to connect with users in a more direct and emotional way, generating greater interaction and obtaining better results than image posts.
Influencer marketing
More and more brands are relying on this technique to carry out their campaigns and gain thousands of followers. It is very effective, since the influencer in question acts as a brand advocate, giving confidence to their product or service to their followers. This aspect makes their followers learn about the products and even buy them.
Mobile First
As the word says, it is based on designing the website taking into account, first of all, the mobile device. This means that the website must be designed based on these devices and then adapted to a tablet or computer screen. Why is this aspect so important? Because the new Google algorithm gives greater importance to those websites that think about mobile devices, taking this aspect into account to position the website.
By combining all of them, you can achieve better results.
From Tresbombillas we encourage you to do them and if you have any questions, contact us ! We will be happy to help you.
