In this post I'm not going to tell you what you have to do. It would be crazy if I didn't know your project. What I'm going to give you are the ingredients to get good ideas and apply the most convenient strategies for your company.
Ingredients for good marketing ideas
Where do ideas come from? Or rather, where do good ideas come from?
They are born from good questions.
So, if you need good marketing ideas for your project, you need to answer these six questions. They may seem obvious, but in the end it's all about putting creativity at the service of strategy.
With them you will lay the foundations for inspiration to flow and help you achieve your goals.
1. Who are you? What is your value proposition?
Are you clear about your brand's values, attributes or personality? What is your value proposition? Why should your customer choose you over your competition?
Branding will give you the answer.
Because your brand is everything you do and say : what your shop window looks like, how you serve your customers, your products or services, your website, your social networks, your newsletters , your flyers...
Your identity must be reflected in everything you do.
So before you go out looking for inspiration, the first thing you need to do is build a brand with coherence and consistency.
You have to be clear about who you are in order to be able to communicate it.
2. Who is your buyer persona?
Your buyer persona is your ideal client, who is going to buy from you.
This is not about creating a socio-demographic profile of your client. The important lebanon whatsapp number data thing is that you understand what their needs, motivations, and fears are, and how you can help them.
The buyer is the one who should be in your mind at all times.
Every time you work on a strategy, put them at the center and think about whether you are really adding value or whether the idea you have in mind fits their profile.
3. What is your goal?
Every action you carry out in your company must respond to an objective.
Do you want to sell? Of course.
Capture leads? Always.
Working on your brand awareness? That's not even a question.
More reach? Sure!
Building a community? A must.
Customer loyalty? Where do I sign?
Etc.
There are many goals you can set for your business, but you can't tackle them all at once. Each tactic or action must focus on a main, concrete and measurable objective.
4. What is your area of activity?
The pandemic gave us a crash course in digitalization and now we are all aware of the importance of having a presence on the internet and being able to sell online .
Even if you don't have an e-commerce site, it's important to have a website as a digital meeting point with your customers, since nowadays we consult Google for everything. If you're not on the Internet, you don't exist.
Social media is not a substitute because, after all, your profile on them will never be your property and, therefore, you do not have control. With the web, yes.
In any case, it is important that you define what your scope of action will be:
Do you have a physical business?
Do you have an online store or just a corporate website?
Does your company work locally, nationally, internationally…?
What channels are you going to use? You don't have to give the answer here. Your buyer will, because in the end, you will have to be where they are.
If your company is going to operate both “on” and “off”, it is important that you apply what is known as Blended Marketing.
This strategy consists of working on the physical and digital aspects as a whole, so that whatever the point of contact, your user receives the same brand message (adapted to each channel, but always coherent).
5. What does your competition do?
Your competition can be a very inspiring ally. Benchmark your competitors , take good note of their best practices and surpass them.
It doesn't mean you should copy.
A good idea can lead to a better one. Get inspired, contribute something new and transform it into something unique. Make it yours.
6. What resources do you have?
Typically, small businesses don't have big budgets.
You will have to make up for the lack of money with two equally valuable resources that you do have at your disposal: creativity and time .
In any case, when you plan a strategy you have to keep in mind the resources you have available and see if it is viable.
