1. Write email subjects that create urgency and showcase your offer
Your email subject line has one purpose: to get recipients to open your email. To do this, the subject line must follow two main rules. It must create a sense of urgency and showcase your offer. It must also make it clear that it's about Black Friday. Here are some words, phrases, and little tricks that can help you achieve this:
Sale / Offer / X% off / Free shipping
Black Friday / Cyber Monday / X hours left / Ends soon / Last chance
Include emojis
You should also choose your subject line based on the timing of the email and the contact list that will receive it. For Black Friday teaser emails, your subject line should put customers in the spirit of your upcoming deals and get them ready to buy. Use phrases like: “Are you ready?”; “This Black Friday”; “X hours left until,” etc. If you’re entering the final stage of Black Friday, include phrases like: “Last chance”; “Deals end soon”; “It’s not too late,” etc.
Consider who will read your subject line and prepare different ad hoc ones for your different contact lists. Be careful if you are talking to your loyal and VIP customers, new customers or potential customers. Use phrases like: “Offer just for you”; “You’re in, keep shopping”; “Don’t miss out on deals” etc. Here are some examples to illustrate these points:
50% off
Free shipping Black Friday Up to 70% off | Final offer | Cyber Monday
Last chance
Take advantage of the best offers 
12 hours left | 50% off all menswear | Cyber Monday
Up to 75% off all smartphones
Ends in just 6 hours 2. Make your email content clear and distinguishable
There are also certain guidelines for creating the body of your Black Friday email. Whether it's plain text or more visually pleasing, make sure to follow these four tips:
Be clear about your offers . Don’t be mysterious and don’t let your customers have to guess what’s on offer. Chances are, your customers are getting similar offers from your competitors and will get bored if they have to “work” to find what you offer.
Showcase your products right away in the body of the email. Your bestsellers will definitely catch your customers' attention. You can show some examples of your products as well as their corresponding discount codes or discounts.
Create a sense of urgency . Make sure you create a sense of urgency by implementing words that create a fear of missing out (FOMO) effect. You can achieve the FOMO effect by including a countdown of how many products are left/how many have already been sold to other customers, etc.
Include a call to action (CTA) . You should definitely include a call to action – what you want your customers to do. To build a successful one, write a clear and concise sentence and place it in the right place in your email. You don’t have to put it at the end of the email – it can also be in the middle. It’s more important to see where your CTA fits best with the rest of the text.
3. Create an email design that stands out
What makes the best Black Friday email stand out is not just its subject line and copy. It is the combination of these elements with the email design. This is why you should make sure to get creative with your designs. You can use graphics, gifs, or even animations. However, try to stick to a simple and clean design as customers would probably be overwhelmed by all kinds of creatives during the promotion days.
So, you need to put the best of the best of your products front and center. Focus on a selection of your bestsellers or your most recent collection of items you want to promote. To attract more attention, make sure to indicate what the initial price was versus the discount, or clearly display the percentage discount.
The color palette of your email design is another important topic. Make sure to use colors that correspond to your brand and your target audience. Take advantage of that and avoid the color “black” unless it is used in an interesting way that integrates with your brand style.
4. Prepare different emails for different contact lists
Once you are ready with the email, the natural question arises as to who you will send it to. You should segment your contact lists for different groups of customers and send them different emails. This may seem like a bit more work, but it will be worth it. Additionally, you can use the strategies outlined in this post regarding the different groups of people. For example, you can divide your contacts into three groups:
Loyal or VIP customers
In your email to this group, you can include a sneak peek of your upcoming Black Friday deals or limited edition products available just for them to purchase.
New clients
from you for the first time may gain access to special discounts or sales that say, “You’re in, keep shopping with us.” These could be “Buy one, get one free” offers.
Potential clients
You can attract new customers with offers that include free shipping, free netherlands whatsapp number data samples, or free gifts after they purchase a first product from you. You can also tempt them with the possibility of joining your loyalty program once they make a purchase.
On our blog, you can find more non-discount Black Friday ideas to use on different customer groups.
5. Send three types of Black Friday emails
You can also divide the timing of your Black Friday email campaign into three different stages:
Teaser
This email should inform your customers about upcoming Black Friday deals so that they can plan their budget and purchases. It should pique your customers’ curiosity so that they want to know about your deals. The second important goal of the teaser email is to provide clear information about what, where, and when it will be on sale.
Advertisement
You can't rely on customers to remember your Black Friday campaign launch time just from the teaser email. That's why you need to prepare an ad/email. In this email, in addition to the teaser information, you should include your CTA, create a sense of urgency, and a feeling that products are limited in number.
Memory
