Email Campaigns for SaaS Businesses

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Cta examples for different email types check out our roundup of cta examples that you can use for various types of emails. Continue to add your ideas to these lists and build up a ‘library’ of ctas that you can refer to. The last word (which is also the beginning): test your emails email marketing is about constant analysis and optimization to get better results next time. That means testing your emails and measuring the various kpis, such as open rate (or), clickthrough rate (ctr), and click to open rate (ctor), to make sure your emails are getting the engagement you want.

How to test emails? The easiest way is with a/b testing. A/b testing involves argentina email list 4.8 million contact leads sending the same email to two recipient groups, with each email version having one different element. That way, you can compare the kpis for each email, and see which one performed better. Then, you can use the results to inform your next email campaign. For example, you can test two different subject lines, or two different cta buttons, or even two different email layouts. Sometimes, the a/b test will yield clear results, and you’ll know that a particular element really works or really doesn’t.


Sometimes, the results won’t differ that much between the two emails, so you’ll know to test something else. Remember though, if your email list is large, a difference of even % is huge – it can mean hundreds or even thousands more opens or clicks on your email. So in conclusion, test, test, and test your emails again. And again! That’s the neverending loop of email optimization. Same email, different layoutthe last, last word: marketing automation once you’ve got the principles of email marketing under control, automation will take your capabilities and performance up several notches.