Example of how to optimize a market niche

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Among the most significant marketing data is the following. Brands that choose to educate their leads generate a growth of potential clients of up to 450% . In fact, companies that invest time and work in loyalty through educational methods achieve 50% more sales at a cost 33% lower than normal .

Therefore, the first step to improving your conversion funnel is to leave aggressive methods aside and focus entirely on how to meet the needs of your target audience. This includes, in turn, improving the user experience .

1.- Choose a market niche
niche

Choosing a niche means deciding where you want to be in the market, i.e. business email database uk where your products and services fit best. And to get there, you need to know how to focus your marketing efforts.

This way, it will be much easier to find your potential audience. And as a result, they are more likely to become customers once they find your offer.

Finding your niche and working to build a good reputation in it will get you high conversion rates. But they will be even higher if you focus on solving very specific needs and attack the pain points of the audience within your niche market.



Winning International is a coaching company created to help people who want to improve their love life, earn more money, get fit or simply improve their lifestyle.

The company was looking to improve the conversion funnel and increase sales for its two main coaching programs. But instead of reaching out to all types of sports coaches it might be interested in, the company narrowed its niche specifically to personal trainers and fitness coaches.

So the key move was this: A funnel was created based on the pain points of that specific audience.

In this case, the insight found for personal trainers and fitness trainers was that they wanted to reach more clients. So Facebook Ads pieces began to be launched offering a free email template for those personal trainers looking for more clients.

The process progressed as follows:

After several registrations, guides began to be sold so that coaches could learn how to use Facebook ads to reach wider audiences.
They then reached a landing page where they could book a strategy session with the brand.
And this is where the brand itself tried to sell its training program.
2.- A/B Test
ab test

A/B testing is essential in any process created to improve the conversion funnel. Two versions of something are compared , whether it is a main page, a product landing page or a purchase landing page within your funnel.