For one, it’s not “cold texting,” meaning the lead needs to consent uk business email list to receiving SMS texts. Additionally, when compared to email marketing services, it’s a concise, effective, and relatively painless way to update your customers, promote a sale, or foster engagement.
In this quick guide, we’ll break down SMS marketing best practices and explain how companies are leveraging this strategy to acquire, attract, and retain customers. Let’s dive in.
email marketing services
Why Do Customers Have to Opt-In to Text Message Advertising?
Obtaining permission before sending out SMS marketing messages and materials is paramount for every text-message-based campaign. When comparing email vs text, SMS messages are regulated by the FCC (Federal Communications Commission), so following their guidelines on receiving consent from customers is an absolute must.1
Could you imagine what it would be like if any brand could just pick up the phone and send you a random text? Our inboxes would suffer, our privacy negated, and we’d be outraged.
There are three simple ways for customers to provide your business with consent to SMS strategy:
They fill out an online form that states consent
They enter a contest or sweepstakes that states consent
They text you first
If you fail to get consumer consent, you could face serious consequences.
In 2012, a British company was fined more than £440,000 (that’s over $600,000) for illegally sending SMS mobile messaging to consumers. Before you even begin to consider this marketing channel, you need to do your due diligence to ensure you’re falling well within regulation.
