What is link building and what does email marketing have to do with it?
Google itself uses hundreds (would we believe thousands?) of factors to give relevance to a website, defining where it appears in search results.
In this 'race' for positioning , the links that lead to your site are considered by Google as a "positive vote". The more votes you have, the better positioned you will be; even better if the links are natural (not purchased) and of good quality.
We could start from there to define the term of building links or doing link building to position yourself. Therefore, a good article, a well-made infographic or valuable content that links to your website are going to be great link building resources.
In this difficult task, email marketing emerges as an excellent tactic to strengthen your link building. From the moment you create a newsletter and redirect links from different types of content to your blog or website, you are creating a window to the interaction and activation of the links you have built.
Link building resources, what are they?
Of course, if you have valuable information and content , you have to make it count. We already told you that infographics are an excellent resource, but videos or articles from someone recognized within the industry are excellent resources to implement.
Similarly, if there is capital to invest , we recommend that in order to chemical manufacturers email lists link building to your site, you hire content writers in your brand's field to write articles for your blog, so that the generation of content becomes more unique and organic every day.
The complicated challenge of email marketing deliverability today
Of course, the coverage of other bloggers, journalists or vBloggers from their sites to yours is important enough to generate very valuable links from well-positioned sites to yours.
In themselves, all of these tactics are part of what will help you build solid links to your page or brand, that is, to build your entire link building strategy.
Determine from the start how much time you can dedicate to creating content, look at your budget for link generation and coverage through other means and build a brilliant path; although it is not an easy task and its execution is long-term, link building is one of the best practices you can develop to position your site or page on the Internet.
