SERP meta description for Semrush blog in Spanish

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Keep it short . Keep title tags under 60 characters. Google truncates title tags longer than 60 characters.
Use your multilingual SEO keyword . This helps Google understand what topic the page is about. So it can rank it appropriately.
Don’t clickbait . Make sure your page delivers on what you promise in your title.
Meta description
The meta description appears as the short description of your page in search results.

This is the meta description for our SERP guide in Spanish.


Meta descriptions are not a direct ranking factor . But they can influence the click-through rate (CTR) of your pages.

Here are some tips for creating meta descriptions for your translated pages:

Keep it short . Google cuts off meta descriptions that are longer than 120 characters.
Use your keyword . Google bolds words and phrases closely related to your query.
Use the active voice . Go directly to the search engine
URL Slugs
Google displays a URL slug in search results to let users know where they will land if they click on a page.

This is the URL for our SERPs guide (shown here as breadcrumbs ).

URL slug in SERP
And here are some best practices to follow when creating URL slugs on your multilingual site.

Keep them short and descriptive . Google truncates longer URLs. The best way to make your URLs short and descriptive is to include your language-specific keywords in them.
Use dashes to separate words . No underscores.
Use lowercase letters in the text . This is a general rule.
Use safe characters . There are no symbols in URL slugs. They can make your URLs look spammy.
Avoid dates . Dates in URLs make your content look outdated.
External links
Internal links are links from one page to another on your website.

This is what an internal link looks like:

Internal link example
Linking to relevant internal resources helps visitors navigate your website and find more information. Google also uses them to discover more pages on your website.

When doing SEO for a multilingual website, add internal links to relevant pages in the same language, i.e. Spanish pages that link to other relevant Spanish pages on your site.

Not only will this send your users to the correct language version of your pages, it will also help Google understand the relationship between pages.

Step 5: Implement Hreflang
After translating your website content and performing cambodia phone number database on-page optimizations, implement hreflang attributes on your multilingual website.

Hreflang is an HTML attribute that websites use to tell search engines the location and geographic targeting of a web page.

In simple terms, hreflang helps Google display the correct language version of your pages in search results.

These are the hreflang attributes we used on the homepage of the Semrush website:

This code informs Google about alternative language-specific versions of our homepage.

When users search, Google serves them the most relevant version. That's the beauty of hreflang.