The future of advertisers on Twitter: this is what the platform offers to brands

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A week after Elon Musk announced the purchase of Twitter , the platform has unveiled its annual offer for advertisers. During the presentation, no details were given about what this acquisition would entail, but the company focused instead on new and renewed content partnerships.

“We are committed to bringing premium macedonia phone number data content to the platform for our users and our advertisers ,” Twitter senior director Sarah Rosen told Adweek. For example, the firm announced a deal with the publisher of Revolt, as well as Condé Nast, Essence and E! News.

While Twitter is a big part of political and social conversations, it only accounts for 0.9% of total digital ad spend, according to Insider Intelligence. But as advertisers look to diversify their budgets away from Meta, it's increasingly being considered.

“With the changes to data privacy and some of the hits Meta is taking, we’ve seen more advertisers open to trying Twitter lately,” says Jared Smith , a partner and expert in social, video and audio strategy at media agency January Digital. “ Twitter needs to take advantage of this opportunity to capitalize ,” he adds.