5 Reasons Why Google Doesn't Like Your Website

[tonmoypramanik]

Reason #1 – Your content is not optimized

If you are not ranking well on Google, it is probably because your content is not optimized for SEO.

Google, through its Google bots, scans each page of your website trying to determine its theme and relevance. To do this, it is particularly looking for keywords used strategically.

If your website is not well referenced on Google, it is because either you are not using keywords, or you are not using the right keywords.

To go further here, I suggest you consult our practical case “How to write web content” .


Reason #2 – You don’t have enough quality backlinks

A backlink is simply a link from a website that points to yours. For Google, a link is papua new guinea email list equivalent to a recommendation. So, the more links you have pointing to your site, the more relevant you will be to Google.

If your website is not well referenced, it is probably because 1) you do not have enough links pointing to your site and/or because 2) the links you have are not quality links.

Because yes, having links is good, but if the sites that recommend you are not sites that Google itself considers relevant or if they have no connection with your field of activity, it will not be very useful to you.

To go further here, you can consult our methodology for obtaining quality links and thus improving the SEO of your website.


Reason #3 – You have too high a bounce rate

The bounce rate is a major indicator for Google since it allows you to simply measure the quality of your website.

reference website on google - bounce rate

A bounce is when a visitor arrives on your website and leaves without having visited another page. The diagram above is therefore not entirely true because, in theory, if he leaves for a site other than the search engine he came from, it is also a bounce.

However, the reality is quite different. Test it yourself: how many times a day do you type a search on Google, visit a site and then go back to Google because you didn't find what you were looking for?

In most cases of bounce, the visitor leaves your website to return to Google. And Google doesn't like that: it affects its quality!



Reason #4 – Visitors are just passing through your website

The SEO of your website therefore depends on your bounce rate but also on the time visitors spend on your website. It is ultimately closely linked, you might say. Yes, but not only that.

Let's imagine a visitor who types a search on Google, arrives on a page of your site and immediately clicks to go to another page of your website: this is not a bounce rate but it means to Google that the page to which it sent the Internet user was not relevant. Not much better then.

Now let's take the case of a visitor who performs a search on Google, arrives on a page of your website on which he remains several minutes and then goes to another page of your website: for Google, this means not only that the Internet user has found what he was looking for but also that you are a quality site having convinced him to go further with you. All profit!

If your website is not well referenced, it is therefore possible that it is due to a bounce rate that is too high and/or a short time spent on the site by visitors.



Reason #5 – You don’t have enough visitors

There, it's a bit of a snake biting its own tail: to have visitors, you have to be well referenced on Google... But to be well referenced on Google, you have to have visitors.

To be well referenced, Google must be convinced by the relevance of your website. A significant traffic naturally means that your website is interesting.

This is often the reason why companies fail when launching their website: they think that once online, visitors will come by themselves. However, natural referencing is a matter of patience since you often have to wait several months before seeing the first significant results. And, as you will have understood, this wait will be even longer if you do not have any visitors during this interval.

To prevent your website from remaining deserted , you must do everything possible to acquire traffic while waiting for the benefits of natural referencing. In this process, social networks, e-mail marketing, advertising and more generally the Inbound Marketing approach is the solution.