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"You have mail!" - In the past, millions of users of the email provider AOL were greeted with this greeting after logging into their account. While AOL is now a somewhat shadowy service provider, emails have become an indispensable part of both private and professional life. That is why they still play an important role for many companies. Find out from us how you can develop a successful newsletter strategy and what you need to consider!

Contents
definition and areas of application
Newsletter tools at a glance
Advantages and Disadvantages of Email Marketing
Developing a successful newsletter strategy
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The Newsletter: Definition and Areas of Application
In online marketing, a newsletter is an electronic message (e-mail) that is sent to subscribers at regular intervals. In contrast to a mailing list , the newsletter is sent via email . The majority of newsletters today are sent via email, which allows the integration of images, videos or links in addition to text.

Depending on what your company and your offerings are, you can use newsletters for different purposes:

advertising of products and services
Promotion of marketing campaigns (e.g. competitions, special discounts)
PR and corporate communications (e.g. change of management, company anniversary)
customer surveys
Newsletter tools at a glance
Various newsletter tools are used to send emails . We have honduras phone numbers compiled the most popular ones for you:

Active Campaign
Clever Reach
Emarsys
Get Response
Inxmail
Mailchimp
mailing work
Rapidmail
Sendinblue
These include offers for beginners in email marketing (e.g. Mailchimp) as well as software that can do much more than just send newsletters (e.g. Emarsys). Think about what requirements you have for the tool in advance and then find out about the . The options for designing newsletters are comparable across many tools today.

Advantages and Disadvantages of Email Marketing
E-mail marketing is a form of marketing that serves to inform recipients. Depending on the point in the customer journey at which e-mail marketing is used, newsletters can be used. Thanks to interest-based segmentation of contacts, this can be implemented and wastage is effectively minimized.