Purna Virji: Thanks for having me, Daniel. I'm excited.

[nishat@264]

Daniel Burstein: Let's take a quick look at your background so people understand who I'm talking to you. Way back when you start out, you were a producer of Student Voices on PBS TV, which is at the Annenberg Public Policy Center at the University of Pennsylvania. So start in content very, very young. You've been, among other things, director of communications for Pet Plan, Pet Insurance, North America.

You've been a senior manager of global engagement at Microsoft. And for the past three years, partner has been at LinkedIn, where she is now principal consultant of Content Solutions. I mentioned LinkedIn and Microsoft, two separate organizations. But of course, LinkedIn is owned by Microsoft. And fun fact, Microsoft recently surpassed a $3 trillion market value and LinkedIn recently crossed 1 billion members.

Her herself. Yes. Congratulations, partner herself. She bzb directory functionally manages a global cross-functional team of six teams. So give us a sense, what is your day like as principal consultant of Content Solutions, Working with that team?

Purna Virji: Well, I am. I have the good fortune of being able to lead the customer science, which is the org that I sit in under LinkedIn. Our flagship customer empowerment program. So I get to work with incredible teams such as SEALs or Insights or B2B Institute, and to create a global program that helps educate, empower and uplift our customers and prospects on LinkedIn.

So most of my day to day is just getting ready for the next season as we're creating these, like live events with a follow up or a meeting with sales to understand some of the challenges here and a little bit more about what customers see. And then just connecting with my team and hearing their incredible, brilliant ideas that we can put into play to drive more impact for our audiences.

Daniel Burstein: I always think that's a fun place to be in an organization where you can hear directly from customers, isn't it? Cause I mean, there's all these people working the organization or building this thing. They don't always know what's going on, but you get you get to hear from these customers every day. It sounds like.