It's time to take your B2B company's digital presence to the next level.
Inbound Marketing is a model that works in stages and focuses hong kong mobile phone numbers database on the customer. We determine which stage of the process we are in by how closely our consumers connect with our product. Each stage has its science and must be given special care. Discover how to improve the conversion rate with tips for the education sector!
Discover how our technology client Pensemos achieved digital success with X3media!
All stages are important, but sometimes we don't know how to move from one to another or how to deal with clients at certain times to help them move forward on their path. This is why Lead Nurturing was created. Doesn't it sound familiar? Don't worry, today at X3media we will tell you what it is and how to use it. We will give you everything you need to know about Lead Nurturing to have a successful digital strategy in the Inbound Marketing model. Ready? Let's get started.
Lead nurturing is a tool generally used when we work directly with our potential clients: those people interested in the product, but who have not yet established a formal link; from here on we will refer to them as leads , which is the term used in the Inbound model. Our job with leads? Transforming them into clients, that is, converting their interest into an active purchase, that is essentially the function of Lead Nurturing. Next, we will talk about its importance.
Chances are, a number of your leads are already ready to talk to one of your sales reps and close a sale, which is great, but most leads are generally NOT ready to talk right away – in fact, these are going to be most of your customers because they want more information about the product, they want to be convinced, they want to know exactly what they are going to buy. That’s where the practicality of Lead Nurturing comes in, which seeks to convince the most curious leads through an active process of information and education.
I will tell you how we are going to educate those clients properly with lead nurturing tools to have a successful digital strategy.
Don't try to sell them: If the customer is looking for information, give them what they are looking for. Don't try to be the smart guy who closes sales everywhere because you will have the opposite effect to what you are looking for, it will be rejection. Don't you hate it when you approach them to ask something and in the answer you feel like they are forcing you to buy something? Well, that is exactly what a customer feels when you try to sell them suddenly, don't rush, there will be time later to close a sale and it will be better if the customer has resolved their doubts, it will be more fluid for both parties.
Give them content options that generate interest: The best sales strategy is to present a product so good that customers go to it voluntarily. How to present it properly? With advertising. It is useless to have an excellent product if you do not advertise it properly, even if a product is advertised well it will generate interest and will be purchased beyond its quality, that is the power of advertising, that is what it is all about. If we use this legendary principle in the Inbound Marketing model we know that we are doing a good job when we have generated leads, when the numbers on our page have gone up and our inbox is fuller. When this starts to happen we have to give our leads more options: see what the frequently asked questions are and thus locate specific links on our website, link offers of similar products and renew advertising campaigns to keep interest alive. If you do this you will be educating your leads and in turn your customers, you will generate constant interest by having an active page, which will ensure that you have a successful digital strategy.
