Case. Increased the number of issued loans by 73% in 5 months - image
Target
In the not so distant year of 2015, we saw the need in the credit resources marketdevelopment of an online lending platformwith more favorable terms for borrowing money. The financial crisis in the country, the rapid growth of prices and the lack of favorable terms for bank lending have led to the fact that online lending services have become in demand in their development. The goal was to create an intuitive platform with an integrated scoring system, which is what a team of 20 specialists did, step by step improving the concept and structure of the product.
Call
We had a clear idea of what the final version of the online lending system should be. The popularity of issuing loans using online services is growing. Therefore, at the time of the site launch, niche leaders had already been identified:
moneyboom.ua
moneyveo.ua
At the initial stage of the work, specialists needed a backlog - in simple terms, a list of works, the implementation of which will lead to the final goal. The basis was taken from the feedback of potential users about the above-mentioned platforms and the current procedure for obtaining loans established by banks.
So, we have determined what will lead us to the final result:
Minimizing Time-to-Market - the time interval from the start of a project to the launch of the first version of a product on the market
Development and implementation of a scoring system to determine the borrower's solvency
Creating a CRMto carry out the process of applying for an online loan
Creating a flexible interest calculation module
Obtaining PCI DSS certification to process bank cards
Creation of an anti-fraud system to combat fraudulent activities
Developing a user-friendly interface for the borrower - conversions are key
Design and Launch an Online Marketing Campaign to Get Fast Results
Additional changes to the user interface were also included in this list. The design team carefully worked through many elements of the web interface to offer users an intuitive, and therefore in-demand service in the future.
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Solution
According to the scale of the planned work, MyCredit is a comprehensive fintech solution, including a website with information for borrowers, a web interface for system administration, a scoring module for verifying creditor data, and a risk assessment system for reviewing credit requests.
The team developed a platform for processing short-term loans by chinese overseas british phone number list combining the logic of issuing loans with functionality personalized to the consumer. It includes:
Borrower data collection system - questionnaire data + user behavior data
Algorithm for machine data processing and scoring score formation
Processing of customer data
Possibility of applying for an online loan
Loan repayment system
The functionality makes it possible for the borrower to fully process the request online without having to visit a bank branch.
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Technologies used in development:
Frontend solution
PHP 5
CSS 3
MySQL
JavaScript
Backend solution:
Asp.net
Entify framework
MySQL
Angular.js
API services
Scoring module:
Python language - for statistical processing of the obtained data
Promotion tools:
SEO: preparation for promotion at the stagewebsite development;external optimizationand link building
Contextual advertisingin Yandex: context, remarketing, YAN
Mytarget service (allows you to advertise on partner sites of the Mail.ru network (Vkontakte, Odnoklassniki, in Mail.ru)
SMM -social media promotion(Facebook, Instagram, Vkontakte, Odnoklassniki)
CPA networks - Sales Doubler, Admitad, PrimeLead - affiliate advertising with payment per action
Email Marketing: setting up trigger emails
Results for All website traffic for the period from August 1, 2016 to February 28, 2017
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Work on the project was divided into the following stages:
Business Analysis
Competitor Analysis
Analysis of technical requirements
Development planning and implementation
Verification and approval
Development
Creation of an online lending platform
Integration with databases
Integration with banking terminal data
Integration with credit bureaus
Email integration
Quality control
Functionality testing
Testing integration processes
Usability testing
Technical support
Creating a user manual
Online reference system
Project management
Developing technical specifications for a team of developers
Tracking the progress of work and budget
Analysis of user engagement of the project after its launch
Marketing promotion
SEO promotion
Contextual advertising
Email campaign
Working with social networks
ConnectionTargeted advertising
Working with opinion leaders
Connecting webmasters and CPA networks
Result
Developed according to the Artjoker Method using Scrum project management technology, we launched a powerful tool that works seamlessly with existing banking systems.
Based on the traffic results, the conducted promotion campaign shows that we have achieved our goals.
Results for All website traffic for the period from August 1, 2016 to August 31, 2016
Case. Increased the number of issued loans by 73% in 5 months - 5 - image
Results for All website traffic for the period from February 1, 2017 to February 28, 2017
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Now users have access to a reliable platform for processing micro-loans, the speed of which is not affected by loading a large volume of traffic and data.
In addition, the intuitive interface simplifies the client's work with the service. At this stage, we support the functioning of the project to meet the requirements of users for a modern credit service. For example, the Control Panel was positively received, giving full control over the credit transactions carried out without requesting MyCredit technical support.
The result is noticeable already six months after the launch. MyCredit has become one of the most popular credit platforms in Ukraine, thus adding another star to the company's list of works that spans ten years. Don't be afraid to bring your idea to life, the Artjoker team will be happy to help you turn them into an excellent result!
