The very basis of a digital communication strategy is the objectives . You cannot establish tactics without knowing what you are trying to accomplish. KPIs (Key Performance Indicators) are your GPS that confirm or deny whether you are going in the right place. Let's see how you can define these two important factors in the success of a web strategy.
The objectives for a successful digital marketing strategy
A web strategy is a long-term plan that serves as an extension of your algeria telemarketing data overall business strategy on the internet. You must therefore start from your business objectives and translate them into web objectives.
A company that wants to accelerate its growth will aim at generating sales or leads through an acquisition funnel that will be measured by the KPIs that we will present to you.
Generally speaking, you probably want to:
Increase your brand awareness
Generate more leads (potential customers)
Create a sense of community around your brand
Educate prospects about your products or services
Reduce your sales process
Increase website traffic
Increase conversions
Okay. Let’s face it, your ultimate goal is to generate more revenue. But to achieve that, you need to break that goal down into specific objectives.
Analyze your current situation
In any digital strategy development worthy of the name , there is a section to analyze the current situation. You will not be able to set realistic goals if you do not know what you are currently accomplishing. Before projecting yourself in 5 years, you must check where you are.
This is where you analyze your strengths and weaknesses as well as the opportunities and threats in your market. The goal is to identify your ecosystem's competition and benchmarks to establish what is realistic for you to accomplish .
You will also be able to position yourself on the market and identify the human, material and technological resources that are at your disposal. A single person without tools cannot have the same objectives as a complete team.
Will you be able to spot all the opportunities in your market?
We explain everything to you in detail here.
Set SMART goals
Your goal can't be as vague as increasing your traffic. How soon? 3-6 months? 1 year? 2-3 years? How much increase do you want? A single new visitor could theoretically be an increase in your traffic, but that's probably not what you have in mind.
Instead, you should have a goal like this: reach 10,000 new unique visitors per month within 6 months by optimizing the SEO of product pages .
SMART Goals
The goal is to know if your goals are realistic, achievable and relevant to your situation. You may have the means and the time, but is it cost-effective? Won't it risk exhausting your resources?
You will need to be firm, but also flexible.
You need to be firm in your goals to commit to results. However, you still need to be flexible sometimes. When you start in digital marketing, the goals you set may be too low or too high. You then need to adjust to the reality of the market .
A culture based on innovation supported and encouraged by senior management can be facilitators of these efforts.
Key performance indicators (KPIs) in digital strategy
Your goals are useless if you can't even check whether you've achieved them or not. What success indicators will help you determine whether you've successfully achieved your goals?
You will have several depending on the channels you will use and your objectives. For example, you can have as KPI the number of subscribers or the engagement rate on social networks and the number of unique visitors o
