7 Tips for Starting an Effective Email Campaign
Collecting emails legally
The way you collect email addresses is very important. To comply with the law , you are required to go through a process called " opt-in ." This allows you to obtain consent from the recipient.
There are two methods to obtain the agreement of your target audiences :
Simple opt-in . One of your contacts fills out a sign-up form and then clicks "submit." The information is automatically logged into your email software.
Double opt-in . This involves an extra step, but is still overseas chinese in australia data easy to use. The contact receives an email to confirm their subscription to the mailing list. Once they have clicked on the link to validate, they are added to your database. The advantage of this practice? You are sure that the email address is linked to a valid inbox. It is a great way to combat fake sign-ups.
Segment your audience to deliver relevant content
You shouldn't send the same email to all your contacts. It's essential to target your audience based on profiles (interests, progress in the buying process, etc.). Ideally, you should gather prospects who are at the same stage of the buyer's journey into a dedicated list. To get their attention, you should send them useful content at each stage.
Throughout the year, the scenarios and events that offer the highest performance are:
Follow-up visits without purchase (generating a total of 10.4 million euros).
Welcome emails (€7.1 million).
Abandoned cart reminders (5.6 million euros).
Cross-selling (3.8 million euros).
Black Friday (around 626,000 euros).
Take care of your deliverability
To ensure the success of your prospecting , it is important that the emails you send are well received by your customers. You must avoid at all costs that emails end up in spam. If they do, the chances of them being read in time are very low.
The quality of your emails influences their deliverability. Make sure you take care of the subject line. For example, talking about money or putting the word “free” in the subject line has an impact. Include an unsubscribe link. Don’t send too many emails at the same time to avoid overexposing your contacts.
Prefer to send emails in the morning so that your contacts have time to read them during the day. Looking at the open rate and click-through rate (CTR), the best times to send prospecting emails are:
On Saturday, with an average open rate of 45.2% and a click rate of 4.8%;
Friday. It has an open rate of 40.7% and a CTR of 3.4%;
Tuesday. This day has an average open rate of 38.7% and a click rate of 3.6%;
On Sunday, with a CTR of 3.7%.
Create a nice design
You need to give your target audience the motivation to explore your prospecting email. If the support is not readable, your email will not be read. Create email templates to have a common thread and allow prospects to identify you more easily. It is a valuable time saver, as you only need to modify the text between each email.
Personalize your interactions
Address your target audience directly! Start the email with “Hi (name).” The reader knows that the email is addressed to them and it is not a mistake. Reading a prospecting email in which you feel that the brand or company considers you is more interesting.
Bon à savoir: Pour 6 marketeurs sur 10, la personanalisation est l'un des meilleurs moyens pour booster l'engagement des utilisateurs. Les entreprises qui l'utilisent augmentent leurs performances. Elles génèrent 40 % de recettes supplémentaires par rapport à celles qui ne l'exploitent pas.
Automate the process
It's possible thanks to marketing automation scenarios . This technique allows you to manage all aspects of an email prospecting campaign in one place. By tracking and analyzing contact behavior, marketing automation software allows you to create personalized journeys . It is based on the automated sending of targeted emails, triggered by precise actions. The goal? Reduce manual tasks and send a large number of 100% personalized emails.
