Is it really correct to call a small business a startup and a startup a small business?
Let's dot the i's and cross the t's on this issue.
What is a startup?
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We certainly associate a startup with something innovative, unique, fashionable, and non-standard.
And when you hear the word “startup,” your imagination conjures up a group of young, ambitious students. They have a cool idea, but no funds to implement it. So they’re looking for investors.
This is the public picture. But what is a startup in reality?
Startup is a general definition for any organization. The main condition is that they have appeared on the market recently. Recently read “up to several months”.
A startup is the first stage from which a full-fledged company can grow. This will happen if the team finds funding and gains recognition from the target audience.
Otherwise, the startup simply disappears.
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Bonus: The first startup (or what was first called a startup) appeared near San Francisco. Two students were creating a small project in Santa Clara and gave it this famous name.
All business on the internet
Okay, we've figured out what a startup is . But is it possible to create a startup without leaving home? A sort of " online startup "?
We are happy to inform you that many startups are implemented in this way. Sometimes, startups are understood to mean Internet startups , i.e. projects in the IT and Internet business spheres. However, not every Internet project can be called a startup.
At one time, the following now well-known projects were startups:
“VKontakte”
Wikipedia
YouTube
Flickr
All of the above are internet startups .
What makes them different and what is an internet startup ?
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You have an internet startup if
you are a couple of weeks or months old
almost no one has heard of you
The idea of your project is a new product, something innovative, original in the IT field, which meets the needs of the target audience.
your product is unique
your business idea solves a pressing problem in society, and perhaps even saves the world from a lack of drinking water
You have a small, young team. You are passionate about improving lives with your product.
You are working for the future, where you will drive sports cars, but for now you work in the “garage” and on pure enthusiasm.
you have few partners and you are constantly looking for them
The media doesn't know about you or the first publications have just appeared
you are only developing a communication strategy with the target audience
you use innovative approaches to management and to everything in general
Your working day is 60% spent traveling to forums and conferences where you prove to everyone that your idea can turn into something first-class.
You are looking for funding and presenting the benefits of the project to potential investors with shining eyes.
The main thing: A startup is always a unique product. Among the latest Ukrainian startups, the most successful were the development of Enable Talk Gloves - touch gloves for people with disabilities, a convenient service that allows you to file electronic tax reports, and a service that allows you to reserve tables in restaurants online. All this is unique and meets the needs of humanity.
Bring your innovative ideas to life, and Artjoker will help you develop your startup:
we invite you to learn aboutThe life cycle of a startupand get inspiredten books for startups
