Justifying the need for a digital marketing budget amidst competitive conditions and changes in customer behavior – this is how you create a common language with management
The operating environments of companies , such as the competitive situation, customer behavior, and technological developments, are in a constant state of change. As a marketing director, you may have many things on your desk to promote, and all of them may seem to have the "priority number one" label.
On top of all that, the responsibility for results weighs heavily, and management expects returns from marketing investments, without fully understanding the context of digital marketing, for example.
As a marketing manager, you have probably been in a situation where you have many solutions to improve and develop your marketing, but it is challenging to get the justifications across to management lithuania phone data because their understanding of digital marketing is lacking. You may be in a situation where one channel seems ineffective compared to another when reporting results, and justifying the budget to continue marketing activities on this channel can therefore seem challenging.
In other words, you lack a common language to be able to report marketing results in an understandable way and gain support for your views. Management often only looks at what is below the line, which is why digital marketing must have a clear strategy, goals, an action plan and metrics to rely on when various questions arise, for example, regarding the inoperability of a channel.
Next, I will go over the solution we at Finnish Digital Marketing have created for this results reporting challenge that many marketing decision-makers face in their work.
results from marketing and increase your brand appeal?
At Suomen Digimarkkinoinni, we plan and implement our clients' marketing using our two-step marketing model, the MVG-MRACE® model . By implementing the model, you ensure that your marketing produces immediate measurable results that are easy to report and you develop the appeal of your brand.
How do you get immediate measurable
-
- Posts: 19
- Joined: Tue Jan 07, 2025 4:22 am