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In summary, Google Ads and AI: test new features, review your resources, and reflect on your goals under change
In Google Ads, AI features have long been a natural part of the platform, and the development of text-generating AI in particular is worth following. While AI will make many of the advertiser's tasks easier, it will also take the work of Google Ads specialists in an increasingly strategic direction.

Will the use of artificial intelligence affect your marketing goals, and in what way? Do you need additional resources in the midst of rapid upheaval?


I recommend that you first familiarize yourself with the 3-step model for setting marketing goals based on your company's strategic goals. Download the guide below!Video culture was revolutionized when viewers didn't even have to click the start button to watch a video, but instead a stream of short videos filled the screen. The algorithm was constantly finding personalized, interesting material and hooked an increasingly older audience. It was only a matter of time before ads were introduced into this stream. Google has many touchpoints with users, from all search engine searches made while logged in to Gmail and map services. No matter how unique a person's niche taste in video content is, Google has other information available for targeting than just the user's video preferences.

Shorts ads are 9:16 vertical video or image ads that are up to 60 seconds long, mobile-friendly, and appear between Shorts videos or in the Shorts feed. Shorts will be three years old in September 2023, Short ads have existed since September 2022, and the advertising opportunities for the format are still in the development phase. Google's chief macedonia phone data business officer Philipp Schindler has commented that building an excellent user and content production experience is the most important thing, monetization will follow over time. The content production experience for Shorts is at least in the early stages of YouTube's own subtitle editor. It has been possible to create subtitles for YouTube's horizontal videos in YouTube Studio, and the created srt files have also been able to be used in videos on Facebook and Vimeo, among others. The editor works in principle also for vertical videos, but the text size is too small to read. In practice, the subtitles for Shorts videos have been created in third-party editor tools, which is not a desirable situation for content producers or YouTube.


This post discusses the latest features of YouTube advertising, of which the most interesting is the opening of ad slots in the Shorts feed in September 2022. Advertisers making vertical videos under a minute have access to the trending Shorts platform, which is Google's competitor to Instagram Reels and TikTok. Early adopters can enjoy the lack of advertising competition - at least for a while! You can also advertise on YouTube without actual videos by using still images or just audio.