Stick to scheduled times: this way you minimize your chances of being overwhelmed, and you can keep some management time for unforeseen events or spontaneous meetings. Remind each person on the team of their responsibilities : for example, if it’s a webinar, who is responsible for answering audience questions in the chat? If it’s a physical trade show, who should be at the booth in the morning, in the afternoon? Don’t panic: your team members don’t need event training to manage the event on the day… Just a clear and precise reminder. Try to create the event “within” the event: to stand out from other brands and attract visitors (especially for a face-to-face trade show), have you thought about offering a glass of champagne to visitors, original goodies, or offering tests or diagnostics live on your stand? Finally, one last good practice is to synchronize your marketing plan with the event on D-day.
Take advantage of this big day to launch a new product or feature, announce a fundraiser or promote your new white paper! For example, at the all4customers trade fair, we launched our white paper on the mistakes not to make in inbound marketing , supported by a conference on the same subject. Manage the post-event part Once the event is over… It’s not all over yet! Here are the different missions that await your company: Communicate after the event: share photos on social networks, recycle clips taken from a conference or webinar (on your YouTube channel or on LinkedIn), write a summary article on your blog, etc. All of these communication actions on the web allow you to revisit the experience lived by the company, its leads or customers. Capitalize on the leads generated : in B2B, the sales cycle is long, and only a small portion of prospects are ready to make a purchase. The majority are still in the Discovery or Evaluation phase.
You need to nurture their thinking and move them forward in the purchasing cycle until maturity… Thanks to lead nurturing ! To maintain relationships, create a workflow in Plezi, to thank the participating audience and keep in touch with them. Optimize lead processing with marketing automation : to continue “raising” your prospects to maturity, then czech republic telegram database set up lead processing, using marketing automation . Our solution allows you to assign a score to leads (using lead scoring ), to trigger personalized conversion or nurturing campaigns. As leads interact with the content you send them, profiles are automatically enriched. So, when your solution triggers the transmission of a lead to the sales teams, your salespeople will have complete and precise data to contextualize and personalize their commercial proposal. B2B Event Strategy: 6 Final Tips Your B2B event strategy is a strong focus of your marketing plan.
It is also a significant investment… both financially and humanly. So, you need to make sure you get a return on investment! Here are our latest tips to maximize the ROI of your digital or physical events: Get teams involved internally: an event is a great way to bring your teams together internally. And better alignment between teams means better results on the day! Focus on co-marketing or inviting experts : to gain even more visibility (and obtain a qualified audience at the event), choose key partners. For example, you can join forces with another company or an opinion leader. You know the saying: alone, we go (maybe) faster… But together, we go further (and towards more ROI)! Take the time to communicate well : before, during and after the event meeting. Careful communication is a guarantee of quality, and allows you to obtain a greater quantity of qualified leads. Don't be afraid to repeat yourself: to attract participants, it is necessary to communicate several times. Then, on the day, continue to communicate (on your offers, your products and services).
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