How to distribute your marketing content?

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A good Content Marketing strategy does not stop at creation. The crux of the matter is dissemination and promotion! Without these steps, it is impossible to reach your target and generate quality leads. Here are 5 tips on this subject: Create a Marketing Content Distribution Plan As we have seen previously, an editorial strategy and an editorial calendar are essential to structure a Content Marketing strategy. This editorial schedule is used to plan and anticipate the web content to be produced for a given period. Then, once the content has been created, it's time for the distribution plan: how will you distribute and promote your content? Example in Content Marketing: a white paper. It is not enough to put it online on your landing page to ensure its distribution.

Our advice: before the release of the content, do some teasing via your LinkedIn company page. Then, on the big day, relay this premium content through emailing, new posts on your teams' LinkedIn accounts, as well as an SEO blog article. In the weeks following the release of this content, then move on to content recycling: create an infographic from the key data of the denmark telegram database white paper, recycle the first pages into a newsletter, etc. All of these multi-channel distribution actions make your content live longer. Engage Prospects Through Email B2B emailing is one of the best distribution channels for maintaining a close relationship with prospects. Interactions are much more personalized, to the delight of prospects: 71% of them expect personalized interactions (source: McKinsey, 2021).

Your mission? Engage your contacts through emails, and support them throughout their purchasing journey. By sending them targeted and personalized content that addresses their issues, you effectively guide the future buyer. Step by step. We're talking about lead nurturing : it's a technique that aims to maintain a relationship with a prospect, by offering them relevant content, at each stage of their journey. For its part, the prospect is educated and gradually matures. For the company, it is a powerful lever for growth. Results? Segmented email campaigns can increase a company's revenue by up to 760% (source : DMA study).

It is even considered that companies that have implemented lead nurturing generate 50% more qualified prospects for a 33% lower cost. Betting on social networks Having a social media strategy is no longer an option. Especially in B2B. Social Media is a golden channel to improve your visibility, strengthen your e-reputation and find new customers. LinkedIn, X, Threads, Instagram or YouTube are also ideal platforms for broadcasting all of your web content. On these networks where “snack content” reigns, the golden rules are as follows: Vary the types of content Arouse emotion Share your content on different accounts (example: your LinkedIn company page, but also your employees’ accounts) P ublish regularly , to create an appointment with your audience And if you want more visibility on social networks… Discover our tips for making content go viral.