Understanding a buyer’s journey
Forums, Blogs, Social Media, and Similar Outlets
To get a real, honest feel of your customers’ opinion, then you should turn to blogs, social media outlets, forums, and similar platforms that people use to start conversations. These are the platforms that most people use to complain, so employing social listening tools may also improve the efficiency of this particular step.
Pro Tip: use the exact wording that a person gives brazil consumer email list in describing his/her problem. Speak your target audience’s language.
Negative Competitor Reviews
Lastly, take a look at negative competitor reviews, see what they are being criticized for, and avoid committing the same mistake at all costs. Furthermore, you should also include these details in your creatives and remind customers that the product you’re promoting doesn’t have these shortcomings.
PropellerAds - pain points - how to use negative competitor reviews
Here’s an example of a negative review. Check what a person complains about and make sure to mention that your product is fresh.
B2B Customer Pain Points: Are They Different?
Not really, in fact. B2B customers have almost the same concerns about products and service quality, affordability, customer support. So, finding and understanding them is about a similar flow:
Check user reviews or ask customer support agents about the most asked questions.
Check out statistics and Google Trends for more in-depth analysis.
Work together with the sales teams: they can ask the right questions to B2B customers directly.
b2b lead generation
Advertising
What is B2B lead generation?
Speaking about the last point, the questions might depend on the exact business, but in most cases, they embrace the following main topics:
Financial issues: how expensive the product is? Will it help reduce operational costs? Is it cheaper/more expensive than the competitors offer?
Operational issues: will the product help optimize the workflows? Will it be convenient for employees? Is the onboarding easy enough?
Security issues: will the solution keep the data protected enough? Does this software require too much data?
Technical issues: will the product be compatible with the current solutions? Will our IT team easily integrate it?
Overall, just like with the B2C pain points, a research combined with listening to the customer is the key to understanding their needs.
Learning how to identify customer pain points can have a great effect on the performance of your campaign. That said, you also need to take the time and learn how to spot these struggles and turn them into something positive for your product.
If you want to learn more about the pain points of the world of affiliate marketing, stay tuned and join our Telegram Chat!
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TABLE OF CONTENTS
What are Customer Pain Points and Why Should Affiliates Focus on Them?
Types of Customer Pain Poins
Examples of Customer Pain Points and Where to Find Them?
B2B Customer Pain Points: Are They Different?
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