There are different types of clients interested in this type of consultation for different reasons. We will try to explain why SEO consulting is useful, what types there are, and who needs it in the first place.
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5 Reasons Why an SEO Consultant Is Indispensable
1 Strategic planning
Such work is performed only by qualified specialists. An outside consultant can better examine the current state of site optimization, evaluate content, links, etc. His responsibilities include finding job seekers contact phone numbers list additional options for developing a web resource and helping to develop an effective promotion strategy. If such work is performed by a professional consultant, it will significantly affect the future success of the project.
2 Expert audit
To conduct an expert audit, you will need a qualified and experienced specialist who will identify errors such as:
website loading speed;
responsive design;
uniqueness of the text;
presence of duplicate pages;
server response, etc.
If a highly qualified SEO consultant takes on the role of auditor for your resource, you can be confident in your site.
3 Recommendations
This is the main task of the SEO consultant who carries outconsultingon a permanent basis. Expert audit and strategic planning are usually one-time services (although it is better to do it regularly), this is how you can achieve maximum results.
Recommendations may be of the following kind:
make content unique;
remove duplicates of the site;
optimize images;
set up redirects, etc.
The consultant provides recommendations throughout the entire period of your project development. This gives you the opportunity to constantly grow, develop and improve your project.
4 Analytics
Even ordinary specialists are capable of performing analytics tasks, but most often they do not have sufficient experience. While a professional consultant will quickly detect and analyze the problem that has arisen on the site, a specialist with extensive experience will advise on the formulation of analytics tasks, place the necessary emphasis, explain what, how and why to do, and what effect to expect from such analytics. Thus, a specialist can identify pages with a high bounce rate and make recommendations for their elimination. Based on the site analytics,usability audit.
5 Questions and Answers
If you have asked for a consultation and are paying money for it, then in no case neglect the opportunity to ask questions. In this way, you will not only figure out the problems yourself, but also get answers to your pressing questions. Do not forget that the main task of the consultant is to increase the efficiency of your project and achieve a positive result together with you, so make up and think through the questions before inviting a specialist.
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Who needs SEO consulting and why?
There are three main groups that can benefit from seeking the services of a professional search engine optimization consultant:
For SEO companies and freelancers who need an alternative expert point of view and recommendations. They are looking for help when a problematic situation arises, as well as for additional knowledge;
For businessmen or managers in the field of Internet marketing. They also need an alternative point of view and an independent assessment of the quality of work. This is also useful for those who want to independently promote their site;
In-house teams and individual specialists – to receive recommendations on strategic planning, expert opinions, assistance in resolving a particular situation, and training during consultation visits.
If you understand the principles of SEO consulting, accurately and promptly follow the consultant's recommendations, this will not only save money spent on Internet marketing, but will also significantly increase the effectiveness of the project.
