How to choose phrases for internal linking in 5 minutes? - image
What is the purpose of selecting keywords for interlinking?
Interlinking means connecting website pages with hyperlinks.
From the user's point of view, this technical method is useful for site navigation. Thanks to links, it is easier to navigate the site and save time on finding the necessary information.
Accordingly, the task of the anchor – the link text – is to characterize the content of the final page as accurately as possible in order to attract more users.
From the point of view of search engines, the main purpose of interlinking is to transfer static and dynamic weight between pages. Static weight determines the degree of authority of a site page in a search engine. The more internal pages of a site link to a certain page, the greater the weight will be when evaluated by search robots. That is, the most significant pages should have the greatest weight.
And dynamic weight determines the degree of authority of the chinese student contact list page relative to the keyword. The anchor on the donor page (the page from which they link) should be as relevant as possible to the acceptor page (the page to which they link). Accordingly, if links lead to a page, its dynamic weight for a given keyword will be much higher. Correctly selected keywords, anchors in interlinking, can significantly improve the site's position. This is especially true for low-frequency queries and pages that have not fallen much in the search results. It is enough to simply put links with the necessary anchors on the site pages that are not far from the top.
How to choose keywords that act as anchors?
Let's assume we have a home appliances website (let's say dns-shop.ru). We need to select phrases for internal linking to those pages that are outside the top and thereby increase their positions. We enter the domain in the service searchProdvigatorand go to the "Search Queries" tab. Filter phrases by "Domain Position" from 10 to 25. These positions are selected because they are outside the top, but not too far from it. Click the "Apply" button.
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We get a list of key phrases (76,194 phrases) and select the tree display mode, which will divide the phrases into groups. These groups contain the site pages and the search queries by which they are ranked:
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These phrases can be used as anchors with a link to the URL from any other pages of the site. We export the data and get the result:
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We work through each page whose positions we want to improve. The work is monotonous, but does not require much effort. Your next task is to correctly enter key anchor phrases into the content of the pages.
What should be the anchors for internal linking?
Manually placed link anchors must be relevant, readable and different. This is because links with duplicate anchors are glued together and the weight transfer is cut. When identical links with the same anchors are placed on pages or several pages of one site, search engines perceive only one of the links, and the rest are not taken into account.
You need to carefully sort through the anchor list and select non-repeating key phrases, remove errors in words and make the phrases as readable as possible. In order for the search engine to consider the link unique, you can also use different spelling options for the anchor - change the case of the phrase or dilute it with another word.
Do not overuse the exact match of the request, it is important that the link fits into the text organically.
For example, let's take one of the keywords that Prodvigator suggested to us "Microwave stand price" - this word form is not readable, we change it to the phrase "Price for a microwave stand". We will enter this phrase into the existing text on the page. If this is difficult to do, you can add a new paragraph that will be combined with the link.
By carefully selecting phrases for internal linking, you will improve navigation for users, increase the link weight of the page and improve its position in the search results. The main thing to remember: phrases should be as readable and relevant as possible.
