AI Perspectives – How It Will Impact Your SEO

[Ashik Sarkar9]

The organic search industry is in full swing as organic search marketers and webmasters are starting to see AI overviews in search engine results pages (SERPs) across Europe and APAC.

This long-awaited update has been on the search industries radar since early 2023, The evolution of SERP features: oman telegram Key changes and how to adapt
with much uncertainty as to how it will affect anyone operating their business online.

Originally known as Search Generative Experience (SGE), and now AI Overview, Google’s Chat-GPT-style Answer Engine has arrived. Here’s what you need to know.

What are AI summaries?
As the name suggests, this is an answer engine developed by Google, which gathers information from credible sources (read: EEA ) and compiles that information, using an LLM, into a short descriptive answer, citing certain sources in the summary.

They appear at the top of your SERP, pushing traditional search results even further below the fold. They often add to other SERP features, such as featured snippets.

What do AI summaries look like?
Take a look at the following example:


AI Overview example from UK, August 2024
Ignoring the content of each SERP feature, users looking for answers to informational queries like the one above now have two options to answer their question, without having to click through to a search results listing to get the information.

How will AI summaries impact your SEO strategy?
Simply put, you shouldn’t. Your strategy will focus on offering your users quality, in-depth content through a fast and intuitive web experience.

Appearing in an AI Overview would be largely the same as appearing in the Featured Snippet. Google would have to consider your content as the most valuable in terms of EEA (Expertise, Knowledge, Authority, Trust), as it determines that the information you provide presents all of these factors better than that of your competitors.

However, appearing in an AI Overview would only necessarily benefit your business from a brand awareness perspective, as most users get the information they are looking for from SERPs, so there would be a lower volume of traffic to your website for pages with informational content.