Differentiate your business to generate trust and value

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Fashion retailer Boohoo implemented Web to App Connect to deliver a more unified user experience to its customers, achieving a 25% increase in revenue, a 5.5x higher conversion rate by directing users to the Boohoo app versus its mobile website, an 83% lower conversion cost than the web, and a 33% higher ROAS.

Campaigns for applications

Your mobile app is a key lever that can help you better connect with your customers and increase their lifetime value . App campaigns help promote your app across Google’s top properties, jordan phone number material all from a single campaign.

Share your business goals, whether they involve driving app installs or re-engaging existing customers , and app campaigns will help you find and engage these customers.


Differentiate your business to generate trust and value

Brands that reinforce the meaningful value of their products will find it easier to attract new and existing customers. Specifically, a recent survey indicates that shoppers consider the quality of an item (46%) and deals/promotions (45%) to be the most useful aspects that brands can communicate to them when considering a purchase. Here's how to use Google to differentiate your product ads and showcase the benefits of your items and your retail business.

Trader differentiation

When shoppers are looking for deals, draw attention to your free ads and listings in the Shopping tab by adding information about promotions and sale price . Show customers that you can deliver quickly and with reliable fulfillment experiences by setting up fast and free shipping , and returns and refund options . Additionally, if you’re in certain countries, you can add regional pricing and availability to show products or values ​​that vary based on a customer’s location.

Merchant Center Insights

Understand market trends and the competitive landscape with the Competitive Visibility report . Also, make inventory decisions and prioritize which products to feature in your advertising campaigns with the Best Sellers report . Use the Reporting API to pull and analyze data from these and other large-scale Merchant Center reports.



A Merchant Center dashboard illustrates a marketer's visibility in the marketplace relative to their competitors over a given period of time, and offers advice on what actions to take to improve competitive visibility.
Statistics and reporting tools

The Insights page helps you identify trends in your market and understand your performance. Insights are integrated with recommendations and an optimization score for personalized suggestions on how to improve your campaigns. By reviewing the Product Insights column on the Products tab, you can understand what bid-level improvements you can make to get the most out of the inventory you send for Shopping ads and Performance Max campaigns.