Many people criticize bloggers and opinion leaders for not being able to write.
But sometimes you need to ask yourself the question: do I write well?
And isn't there a lot of nausea in my writing?
And now I’m not talking about the physiological state of a person caused by your text, but about the frequency of repetition of certain words in the document.
The formula for a good text:
Формула хорошего текста
Whatever you write, you need to strive for 100% uniqueness .
This is the indicator that means that all the wording in the text is yours and not copied from some other article or rewritten with similar words.
The optimal nausea level is 3-6%, since it is almost impossible to avoid repetitions.
If only because not all words have 100% suitable synonyms.
With water content, I think everything is clear.
Since texts are creative works, it is very difficult to reduce water content to 0.
We do not write mathematical formulas, where everything is clear, precise and unambiguous, but we express our opinion, explain some points or describe the current situation.
But here everything is subjective and ambiguous.
Nikolay
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If you have ever worked as a cyprus phone number library copywriter , you probably know that many customers set uniqueness as one of their requirements, and less often - “spamming” (or so-called text nausea).
Therefore, any self-respecting author tries to write in such a way that these indicators are as high as possible, if we talk about uniqueness, and as low as possible - in terms of "spam".
Of course, everything depends on the volume of work and the topic.
For example, if you are writing a fairy tale for 3-year-old children, then the nausea of the text is only welcomed.
The words will be repeated, which means it will be easier for the child to understand the meaning and remember what is being discussed.
But if we are talking about articles, blog posts and longreads on social networks, then the formula for an ideal text should work to the maximum.
What is text nausea and how is it measured
The formula for the ideal text is clear, but what is “text nausea”?
How is it measured and why does it need to be reduced?
Read this chapter.
Text nausea (or text spam) is the frequency of repetitions of the same word.
For example, if in a text on 1 A4 page the phrase “make an online order” is used 2-3 times, this is normal and does not grate on the ear.
If the same phrase is repeated 7 times, nausea increases greatly and the pleasure of reading is lost.
There are 2 indicators of text nausea - classical and academic. Now we will analyze how they are calculated.

Classic text nausea is the square root of a number equal to the number of repetitions of the most frequently occurring word. For example, if the key occurs in the text 25 times, then it is equal to 5, while the volume of the text does not matter.
Academic nausea of the text is the ratio of the number of repetitions of the word-expression to the number of words in the text. For example, if the word appears 25 times in the text, and the total number of words is 341, the nausea is 13.64, which is an average indicator (according to the infographic from the introduction).
You can determine the nausea of a text using free online services.
The simplest and most popular one is https://text.ru/ . Let's test it.
Checking text spam using the text.ru service:
Go to the link
Проверка заспамленности текста
And although here it is written only about uniqueness, the spam level and percentage of water in the text can also be checked.
Paste the text into the window
Вставка текста в окно для проверки
I came up with a short story of a few sentences, deliberately repeating some words.
Click "Check uniqueness"
Проверка уникальности текста
As you can see, the text nausea was 49%, which is very high for a text of 335 characters without spaces.
Now, if you need to look at non-unique fragments (that's what increases spam), then just click the mouse on the word "Spam").
And if you have no fresh and interesting ideas at all, and had to borrow something from other authors, then especially for you our unique video “ How to cheat anti-plagiarism ”.
Click on "Spam"
«Заспамленность»
The screenshot shows that the cause of nausea is the phrase "Girl Marina", which is used literally in every sentence.
We make edits and check the text
Внесение правок и повторная проверка текста
As you can see, it is worth changing just a few words, and not only does the nausea of the text decrease, but the information is also perceived more easily and does not grate on the ear.