I'm not trying to convince you that you shouldn't test your blog post conversions, or that they will be good even if you don't work on them.
In this material I will show that:
Investing time and effort into generating traffic is almost always more profitable than increasing conversion.
Notice I said "almost."
If you are only focusing india phone number library on attracting traffic that is not converting to your site at all, then you should work on converting visitors into customers.
However, this does not apply to most of you.
Chances are you're already converting traffic - but you're not getting the results you want.
In other words, you spend time and money on increasing conversion.
And you are not the only one who has chosen this path.
74% of companies make interactions with visitors a top priority, putting selling their products to them first .
Increasing the number of website visitors comes in second place.
Приоритетные маркетинговые цели
Is this correct?
Of course, this approach has a right to exist.
But will it be optimal?
Is it worth increasing conversion at the expense of traffic?
This is the question I answered in this article.
I'll explain why, for most of you, the best website development strategy is to work on increasing the number of visitors, rather than on converting them into buyers.
I know that conversion is considered the main indicator of a website's success.
There are many articles on the Internet written by different authors who convince that conversion is more important than traffic generation.
My article states the opposite.
Now I will tell you 4 reasons why I consider traffic more important than conversion.
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
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Traffic increases sales
What is needed for high content conversion?
Which solution is the most effective?
You will get answers to these questions in this chapter.
Do you believe that quality traffic increases conversions?
However, there is no need to believe it – let’s turn to mathematics.
Look at the average conversion rates in your industry.
Let me warn you right away: You won't like what you see.
Most figures will be below 5%.
This means that out of 100 visitors, 5 or less people become buyers.
See what conversion rates sales pages have shown in different business areas.
