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Copywriter's work speed
Copywriter's work speed
The main idea: the speed of a copywriter's work is an unnecessary, but in-demand indicator. Customers may ask this question when text writing is put on stream. When a lot of articles, posts, ads are needed. And quality is in second, fifth, tenth place.
The author himself must choose the speed of work . Write so that it is comfortable. So that ideas do not run after the pace and cannot catch up.
And let the required amount of time pass – as much as is necessary to create a good text, but the customer will receive useful material.
Misconceptions
Yes, that's what they ask: how many characters can you produce per day? Like a typewriter. In addition, the Internet is full of strange standards - how much an author can, even should write. 7000, 10,000, more - such parameters are invented by people who are far from creating useful marketing materials.
Of course, writing a half-page post during a working day is no good. Unless it is a brilliant text, which should be such in volume. Where every letter and meaning is verified. But such tasks are an exception . And here we are talking about the speed of writing articles - larger-scale materials.
That's why I'm surprised by copywriters who paint some sky-high figures for their clients. For example, in their profile, resume they note: I write 12,000, 15,000 characters a day.
? Useful for business? Unlikely. Such a linkedin phone number data creates confusion in thoughts, haste. Actions become like a conveyor belt.
A separate area is rewriting other people's thoughts. In the article " Text rewriting, rewriting: why it's bad " I talked about the harm of such activity. But if people carry out such orders, they need to declare precise plagiarism standards.
What should be the speed of a copywriter's work?
Answer: such that the task is completed on time. You agreed with the customer that the article will be ready in three working days – do what you promised. In the end, the author should offer deadlines – such as to guarantee dedication, implying that he will put forth effort and skills for a good result. And no one will rush him with a standard with a conditional number of characters per day.
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