How off-page SEO contributes to your digital strategy

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We have previously discussed the importance of on-page SEO to rank our keywords and content. Now we will discuss the next step: off-page SEO.

What is off-page SEO?

This term has to do with building reputation and trust for your page, all this to increase its online authority. And what is online authority? Well, it is the quantity, quality and relevance of the web pages that direct to yours through links.

Until recently, online authority was measured only by the number of pages australia school email database that linked to yours and did not take into account the quality of the pages or their content. Gaining online authority only meant having more links and nothing more.

Now, however, authority measurement is focused on earning those links across multiple channels. This is a paradigm shift from “having links” to “earning” valuable links. It’s time to also look at the conversations people are having about your brand or company and the referrals they are making.

Irresistible content

Well, yes, optimizing your off-page SEO has a lot to do with content marketing because without content, it will be really difficult to earn those links. The best way to get relevant links from other pages is to create unique and relevant content that can gain popularity with your target audience.

The more useful your content is, the more likely someone will be interested and link to it on their own page. That's why when creating content you need to be very clear about who your target audience is. If you want to learn more about how to determine who you're talking to with your content, you can read this article.

Co-Marketing

When we talk about co-marketing, we refer to a strategy where two or more companies come together to share and advertise their content, products or services and thus expand their impact. Most of the time, this is achieved through articles or comments on other companies' blogs. And if you think about it, it's a brilliant idea. With the idea of ​​co-marketing, you have access to other companies' social networks, prospects and clients, which means your influence and reach grows. Plus, what's better than having another company talk about you and your products, especially if it benefits them too?

Social Media

Social media has not always been considered part of off-page SEO. In fact, when the world of social media first started to gain importance, many companies used it inappropriately (and some still do). These companies believed that it would be good to flood social media with their spam instead of planning a specific strategy that suits each medium. Now, instead, we know how to create effective campaigns and maximize the power of social media to reach our target audience.

Public relations

When you think of PR, you may think of an ad that is posted across multiple sources. But the truth is that a well-planned and optimized PR strategy can be amazing for your SEO efforts. PR should promote content that encourages conversation across your online channels and thus improve your internet searches.

Your digital strategy should include more channels than just the traditional ones. You should reach out to bloggers, industry influencers, and social media leaders if you really want your efforts to impact your SEO strategy and digital marketing.

How do you handle your website's SEO? Did you find the tips useful? Let us know in the comments