Intuition and Innovation

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Let's take a closer look at what a CPO position in the tech sector entails.

CPOs must be aware of current product trends emerging in the company's business area and understand how they can help the organization exploit gaps in the market. This means constantly meeting customer needs, which are constantly changing.

“The pandemic and the events of the last few years have significantly accelerated the changes in how customers use and buy products,” says Malte Scholz, CEO and CPO of airfocus. “People expect products to be intuitive and innovative, and if they don’t get an exceptional experience from a product, they will simply go elsewhere. This is all within the CPO’s remit.”

Product-Driven Business Growth
A recent study by product management firm cyprus mobile database found that the transition from sales-led growth to product-led growth is the top challenge for 40% of product managers and CPOs. But because innovation remains vital to achieving true competitiveness, there are opportunities to be found in this challenge.

“If an organization can deliver a great product experience, it increases loyalty, reduces churn, and has a measurable impact on business growth,” explains Scholz. The CPO, he says, must oversee this shift to product-led growth. To do this, they must manage and integrate acquisition, expansion, conversion, and retention of users through the product. This requires the buy-in of a broad range of stakeholders across the business and investment in the right product management tools to support this shift.