This plan is your central pivot . It may seem optional but I assure you that it is not. Be careful, as with the strategy, your communication plan will evolve and change depending on your objectives and actions. It is not a fixed element.
What is a communication plan for?
Once your communication strategy is defined, you have all the keys in hand to build your communication plan. Because a communication plan is neither more nor less than your action plan .
Define your goals
When preparing your communication strategy, you thought about your objectives. You know what you want to achieve, all that remains is to follow the path to get there. Your communication plan must take your objectives one by one . From each objective will come a certain number of actions to put into practice. Note each action even if it seems absurd to you. You will sort it out later.
Define the target of your message
You know your ideal client and you have identified japan whatsapp number data them well before you start communicating. If this is not the case, take the time to build your persona , it is important. But your product or service can be aimed at two types of people : young professionals or stay-at-home parents for example. You cannot communicate in the same way for these two audiences . You will have to duplicate your message so that it adapts to each target. I advise you to note opposite each action which type of audience it corresponds to.
Define your resources
You have your goals and your target. Now, you need to identify the means or resources that you need to deploy to implement each action. For example, your goal is to increase the number of subscribers to your Facebook page (or any other social network). Your actions will be multiple: create text content (via a blog for example), video or photo. Each of these actions will require resources. Whether it is time or money (if you have videos made by an external service provider for example). Note down your resources and/or your budget opposite each action. This will allow you to prioritize the order of your actions .
Plan your actions
Once you have defined your goals, your target and your resources, all you have to do is plan your actions. Depending on your means, you know which actions to prioritize . However, it is important for repetitive actions (expanding your community on social networks for example) to plan the frequency of completion. You can also note at what time (of the year, month or week) you must carry out this action.
