We have also prepared a basic publishing plan

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Take individual main keywords from these sources, but you can also look at the suggestions for other keywords in Marketing Miner and supplement the main keywords with secondary keywords that will help you specify the article. Add a publication date, category or content type to the publication plan Include columns in your plan that will contain: topic, keywords, proposed publication date, the category to which the topic belongs, search volume of individual topics. Optionally, you can then add additional columns as needed, for example: content type, text range, text structure, comment, inspiration etc. A basic publishing plan might look like this, for example.template for you - to use it, you need to create a copy and save it to your disk.

How to set the publication date of articles? From the keywords assigned to the topic, choose the main keyword (usually the keyword with the highest search volume) and look up its monthly search volume – this is easy to Bulgaria Mobile Database do using the Marketing Miner tool and the keyword report. This will help you find out in which months the keyword is most searched for, and then adjust the publication date accordingly. However, this will not always be sufficiently informative and consistent with reality, and it is therefore necessary to take into account the seasonality of the given topic . For example, you would not publish Christmas-themed articles in December, even if your main keyword is the most searched for that month.

TIP : When determining the publication date, keep in mind that it takes a while for robots to index the article and, in layman's terms, notice it. Therefore, it should be published a month (or more) in advance. Recycle already published articles You can also include revisions to already published articles in your plan . It is advisable to edit articles that contain important information that changes frequently or will change soon. Look at the most searched articles in Google Analytics and try to think about whether you can still use them in some way, perhaps you will find that previously published information needs updating. Let's summarize it.