We're particularly skilled

[nishat@264]

How many employees do you have working on online marketing? What disciplines do you cover? Do you outsource tasks to an agency?
I'm primarily responsible for our online marketing; we have a total of 4-5 people in-house, some of whom also handle this. We also work with PR, design, and creative agencies, but we don't really want to outsource any marketing discipline at the moment.

in the area of ​​content marketing, thanks to the expertise real cell phone number list we have built up within the company. But we also handle SEO, SEA, and newsletter marketing entirely in-house.Which SEO disciplines have shown the most success for you so far?
Content marketing and on-page SEO are the most important disciplines, and they have also helped us make the most progress. Optimizing internal linking and maintaining a clean technical foundation for the shop are also important .

Where do you see the biggest challenges in online marketing in 2019?
For us personally, the challenges of 2019 will be the expansion of influencer marketing and marketing automation. Of course, SEO remains an important discipline in the marketing mix, and not just for us. We take great care to ensure that landing pages are always primarily relevant to the website visitor.

The user experience on the website is also important to Google, so we want to continue improving it to improve the bounce rate , dwell time, and conversion rate . A general challenge in the future will certainly be responding to the ever-changing purchasing behavior. For transactional searches and product searches, Amazon is outperforming Google. This isn't necessarily the case for picture frames, but it's something to keep in mind.