It gives you an idea about

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The effectiveness of your email subject line and how good your email is doing. Your . Target audience engages with your content. Tracking open rates helps businesses understand who is reading . Their emails.
Type of audience you are targeting . And their level of interest malta whatsapp number data 5 million in your brand or product. A high open rate shows . That your subject lines are engaging and your audience is eager to hear from you. A low open rate may indicate that you need to adjust your strategy. Check out: . High conversion email pop-ups | exit pop-ups the difference between click-through rate and open rate .
While open rate measures how many people
Open your email, click-through rate goes a step . Further and tracks how many recipients click on a link in the email. For example. If you email the person and they click on a link, your click-through rate will . Be . Both metrics are important, but they serve different purposes. Open rates measure the . Attractiveness of your subject line and sender reputation, while click-through rates measure how engaging your .