Advantages of intelligent optimization function
Directly reach the target: For advertisers who focus on conversion effects, CPM and CPC lack the means for advertisers to express their true goals. However, oCPA directly reaches the delivery target.
Intelligent calculation: of each request, automatically make honduras phone number lead intelligent bids based on machine learning, and improve delivery efficiency.
Controllable costs: Compared with ordinary bidding CPM/CPC, intelligent optimization will make the actual conversion cost as close to the conversion bid as possible and obtain more advertising exposure opportunities.
Analysis of common intelligent optimization issues in digital marketing using Tencent Advertising
3. Analysis of common problems
3.1 Consumption is not moving
The average daily consumption of all intelligent optimization ads in the account is less than 500 yuan. The reasons are as follows:
Accurately estimate the conversion value
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